Liberté is the second Patisserie Boulangerie outpost by Benoît Castel, former creator of flour-based-treats for La Grande Epicerie du Bon Marché.
The space officially catapults Parisian bakeries into the 21st century, with sleek marble, exposed lighting, frameless glass and polished concrete floors.
Floor to ceiling windows frame the grand corner space, where passers by can peruse not only the treats, but the bakers in the midst of preparing them.
Patisseries are an aesthetic delight, tasting just as articulate as their elaborate presentation.
But as yet it is the humble Madeleine chocolat that has captured our stone-cold-savoury hearts, and the better-than-average baguettes stuffed with crudites, cold cuts, cheese or chicken.
For just a few centimes more than your local bakery, this is lovingly-made calorie-laced goodness not to be missed.
Impress fellow hipsters: pre-Bon Marché, the celebrated baker worked with Hélène Darroze and the Costes brothers.
Liberté, 39 rue de Vinaigriers 75010
Metro: Jacques Bonsergent
Tuesday – Saturday, 7am – 8pm
IN THE AREA: