At Du Pain et Des Idées, bread is the understatement of the century.
It really is one of those dream Paris addresses that one (naïvely) expects to find on every street corner, with a goal to preserve time-honoured baking traditions and churn out exceptional product.
The pastries are enough to convert any anti-sweet-tooth into a raging diabetic, from the pistache or praline escargot to the fluffy crunchy pain au chocolat.
For the savoury inclined, there is always a little row of pavé filled with figs and Reblochon or spinach and goats cheese. Sexy snacking for under €2.
And then there is the bread. As anyone will tell you, you can get decent bread all over Paris but the Pain des Amis here is nothing short of addictive. Guaranteed to destroy your appetite for the measly baguette.
Impress fellow hipsters: The bakery dates back to 1889 and was re-envisioned by former fashion industry executive Christophe Vasseur in 2002.
Du Pain et Des Idées, 34 rue Yves-Toudic 75010
T. +33 (0)1 42 40 44 52
Monday – Friday, 6.45am – 8pm